GENDER
Opinions on influencer marketing and children’s rights.
6 questions polled on this topic
78% response rate
8,968 responded out of 11,493 polled
Jun 29. 2019
UNICEF wants your views to improve the way influencers market products more responsibly. Can you easily recognize when an influencer has been ‘paid’ for a social media post?
Jun 29. 2019
Do you find #ad, #spon, or other signals useful in recognizing ‘paid for’ social media posts?
Jun 29. 2019
How do you feel about influencers marketing products for companies?
Jun 29. 2019
Should there be more rules about how influencers market products online?
Jun 29. 2019
How can influencers improve the way they market products?
Jun 29. 2019
What are the other ways influencers can improve the way they market products

POLL RESULTS

JUN 29. 2019
UNICEF wants your views to improve the way influencers market products more responsibly. Can you easily recognize when an influencer has been ‘paid’ for a social media post?
8,968 responded out of 11,493 polled
Female
31%
Always
 
Always
53%
Sometimes
 
Sometimes
16%
Never
 
Never

Male
35%
Always
 
Always
50%
Sometimes
 
Sometimes
15%
Never
 
Never
0-14
31%
Always
 
Always
54%
Sometimes
 
Sometimes
15%
Never
 
Never

15-19
34%
Always
 
Always
50%
Sometimes
 
Sometimes
16%
Never
 
Never

20-24
34%
Always
 
Always
49%
Sometimes
 
Sometimes
17%
Never
 
Never

25-30
35%
Always
 
Always
49%
Sometimes
 
Sometimes
16%
Never
 
Never

31-34
36%
Always
 
Always
50%
Sometimes
 
Sometimes
14%
Never
 
Never

35+
26%
Always
 
Always
51%
Sometimes
 
Sometimes
22%
Never
 
Never
37%
Always
 
Always
47%
Sometimes
 
Sometimes
16%
Never
 
Never
JUN 29. 2019
Do you find #ad, #spon, or other signals useful in recognizing ‘paid for’ social media posts?
8,159 responded out of 8,968 polled
Female
26%
Always
 
Always
38%
Sometimes
 
Sometimes
36%
I Dont Understand
 
I Dont Understand

Male
27%
Always
 
Always
38%
Sometimes
 
Sometimes
36%
I Dont Understand
 
I Dont Understand
0-14
28%
Always
 
Always
24%
Sometimes
 
Sometimes
48%
I Dont Understand
 
I Dont Understand

15-19
27%
Always
 
Always
36%
Sometimes
 
Sometimes
38%
I Dont Understand
 
I Dont Understand

20-24
28%
Always
 
Always
36%
Sometimes
 
Sometimes
36%
I Dont Understand
 
I Dont Understand

25-30
26%
Always
 
Always
39%
Sometimes
 
Sometimes
35%
I Dont Understand
 
I Dont Understand

31-34
21%
Always
 
Always
47%
Sometimes
 
Sometimes
32%
I Dont Understand
 
I Dont Understand

35+
22%
Always
 
Always
42%
Sometimes
 
Sometimes
36%
I Dont Understand
 
I Dont Understand
28%
Always
 
Always
38%
Sometimes
 
Sometimes
35%
I Dont Understand
 
I Dont Understand
JUN 29. 2019
How do you feel about influencers marketing products for companies?
6,449 responded out of 8,159 polled
Female
57%
I like seeing new products
 
I like seeing new products
18%
Makes me feel pressured to buy thing
 
Makes me feel pressured to buy thing
25%
Annoys me
 
Annoys me

Male
59%
I like seeing new products
 
I like seeing new products
19%
Makes me feel pressured to buy thing
 
Makes me feel pressured to buy thing
22%
Annoys me
 
Annoys me
0-14
54%
I like seeing new products
 
I like seeing new products
13%
Makes me feel pressured to buy thing
 
Makes me feel pressured to buy thing
33%
Annoys me
 
Annoys me

15-19
56%
I like seeing new products
 
I like seeing new products
17%
Makes me feel pressured to buy thing
 
Makes me feel pressured to buy thing
26%
Annoys me
 
Annoys me

20-24
59%
I like seeing new products
 
I like seeing new products
19%
Makes me feel pressured to buy thing
 
Makes me feel pressured to buy thing
23%
Annoys me
 
Annoys me

25-30
55%
I like seeing new products
 
I like seeing new products
19%
Makes me feel pressured to buy thing
 
Makes me feel pressured to buy thing
26%
Annoys me
 
Annoys me

31-34
47%
I like seeing new products
 
I like seeing new products
18%
Makes me feel pressured to buy thing
 
Makes me feel pressured to buy thing
35%
Annoys me
 
Annoys me

35+
47%
I like seeing new products
 
I like seeing new products
20%
Makes me feel pressured to buy thing
 
Makes me feel pressured to buy thing
34%
Annoys me
 
Annoys me
56%
I like seeing new products
 
I like seeing new products
19%
Makes me feel pressured to buy thing
 
Makes me feel pressured to buy thing
25%
Annoys me
 
Annoys me
JUN 29. 2019
Should there be more rules about how influencers market products online?
6,870 responded out of 7,326 polled
Female
72%
Yes
 
Yes
28%
No, I don’t see any problem
 
No, I don’t see any problem

Male
72%
Yes
 
Yes
28%
No, I don’t see any problem
 
No, I don’t see any problem
0-14
68%
Yes
 
Yes
32%
No, I don’t see any problem
 
No, I don’t see any problem

15-19
67%
Yes
 
Yes
33%
No, I don’t see any problem
 
No, I don’t see any problem

20-24
72%
Yes
 
Yes
28%
No, I don’t see any problem
 
No, I don’t see any problem

25-30
74%
Yes
 
Yes
26%
No, I don’t see any problem
 
No, I don’t see any problem

31-34
76%
Yes
 
Yes
24%
No, I don’t see any problem
 
No, I don’t see any problem

35+
71%
Yes
 
Yes
29%
No, I don’t see any problem
 
No, I don’t see any problem
69%
Yes
 
Yes
31%
No, I don’t see any problem
 
No, I don’t see any problem
JUN 29. 2019
How can influencers improve the way they market products?
5,971 responded out of 6,870 polled
Female
32%
Make it easier to recognise posts th
 
Make it easier to recognise posts th
62%
Don’t promote unhealthy or harmful p
 
Don’t promote unhealthy or harmful p
6%
Don’t promote products at all
 
Don’t promote products at all

Male
41%
Make it easier to recognise posts th
 
Make it easier to recognise posts th
51%
Don’t promote unhealthy or harmful p
 
Don’t promote unhealthy or harmful p
8%
Don’t promote products at all
 
Don’t promote products at all
0-14
30%
Make it easier to recognise posts th
 
Make it easier to recognise posts th
52%
Don’t promote unhealthy or harmful p
 
Don’t promote unhealthy or harmful p
18%
Don’t promote products at all
 
Don’t promote products at all

15-19
33%
Make it easier to recognise posts th
 
Make it easier to recognise posts th
62%
Don’t promote unhealthy or harmful p
 
Don’t promote unhealthy or harmful p
5%
Don’t promote products at all
 
Don’t promote products at all

20-24
39%
Make it easier to recognise posts th
 
Make it easier to recognise posts th
57%
Don’t promote unhealthy or harmful p
 
Don’t promote unhealthy or harmful p
4%
Don’t promote products at all
 
Don’t promote products at all

25-30
33%
Make it easier to recognise posts th
 
Make it easier to recognise posts th
61%
Don’t promote unhealthy or harmful p
 
Don’t promote unhealthy or harmful p
6%
Don’t promote products at all
 
Don’t promote products at all

31-34
21%
Make it easier to recognise posts th
 
Make it easier to recognise posts th
72%
Don’t promote unhealthy or harmful p
 
Don’t promote unhealthy or harmful p
7%
Don’t promote products at all
 
Don’t promote products at all

35+
30%
Make it easier to recognise posts th
 
Make it easier to recognise posts th
59%
Don’t promote unhealthy or harmful p
 
Don’t promote unhealthy or harmful p
12%
Don’t promote products at all
 
Don’t promote products at all
37%
Make it easier to recognise posts th
 
Make it easier to recognise posts th
55%
Don’t promote unhealthy or harmful p
 
Don’t promote unhealthy or harmful p
8%
Don’t promote products at all
 
Don’t promote products at all
JUN 29. 2019
What are the other ways influencers can improve the way they market products
266 responded out of 403 polled
product
que
products
promote
ok
don
de
good
la
ads
can
su
yes
en
know
por
un
us
dans
just
like
make
привет
actually
al
also
dont
el
forma
harmful
honest
internet
le
les
los
many
market
marketing
ne
pas
people
publico
rather
say
simple
tell
think
ad
adds
algo

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